Changing the Story of Cognitive Health
We’re on a mission to give people new tools, new hope, and new days to fight back against cognitive decline.
We say it all the time in passing – ‘I must be losing my mind.’ But for the millions of people who are living with mild cognitive impairment or dementia, it’s an existential threat. Today it’s estimated that over 42% of Americans over age 55 will eventually develop dementia, with no cure in sight. For the ‘do something’ generation of Baby Boomers and the people who love them, it’s unthinkable that their only recourse is to surrender to the inevitable fading and long goodbye.
We believe that when it comes to aging, every person, everywhere, should do everything in their power to fight back to be their best cognitive selves, for as long as humanly possible. Because if you could do something, anything, to stay you longer, why wouldn’t you?
The "old days" are over. Welcome to NewDays.
